I've been working in the livestock promotions industry for over 16 years, so it is with no small sense of shame that I make this confession: until ten days ago, I had never been to the National Western Stock Show.
Not familiar with the National Western Stock Show? Neither was I when I first began working for the executive directors of the Iowa Angus Association in 2000. Dave and Annette Sweeney of Alden, IA had a lifetime of cattle experience, but they needed someone who knew layout and design to help them create and publish the association's newspaper and directory. I didn't know anything about cattle, but I did know layout and design. What started out as a newlywed college student's part-time job turned into not only a career and the establishment of two graphic design businesses, but a lifelong friendship and partnership.
Do the new thing.
After two years, our family had grown by a boy and a girl. I loved the work I did for the Sweeneys, and I loved my children, but I couldn't keep trying to combine the two by bringing my children to work (Anybody ever tried that? It's a super good time. I'm being sarcastic. Two kids + a billion computer cords and cables = disaster). It was time for a change. Annette and I talked about me working at home. It was a risk on her part, but we decided to give it a try. Immediately I was able to accomplish far more from home than I had going in to the office.
Do the new thing.
Several years after we founded Practical Promotions, a graphic design business that contracted with an auction service and cattle producers to create sale catalogs for cattle sales, change was again in the air. Annette Sweeney ran for and won a seat in the Iowa House of Representatives. It was a complete joy to work side by side with her on her campaign and watch her shine in a role that truly only she could have fulfilled at that time. When the time came and she handed over Practical Promotions to my sole management, I was nervous, but I was ready. If she could step out, so could I.
Do the new thing.
Things keep changing, and I keep doing the new thing. If I'm being honest, I'd have to say it's kind of opposite my natural bent. I like consistency, safety, and sameness - yet I often find myself saying, "Yes!" when a new challenge arises. It doesn't make sense, I know. I added web design and social media management to my list of services, and this summer I went into partnership with Dave Sweeney as Livestock HUB. It's because of Livestock HUB that I ended up at the National Western Stock Show for the first time - the first time, but certainly not the last.
Not familiar with the National Western Stock Show? Neither was I when I first began working for the executive directors of the Iowa Angus Association in 2000. Dave and Annette Sweeney of Alden, IA had a lifetime of cattle experience, but they needed someone who knew layout and design to help them create and publish the association's newspaper and directory. I didn't know anything about cattle, but I did know layout and design. What started out as a newlywed college student's part-time job turned into not only a career and the establishment of two graphic design businesses, but a lifelong friendship and partnership.
Do the new thing.
After two years, our family had grown by a boy and a girl. I loved the work I did for the Sweeneys, and I loved my children, but I couldn't keep trying to combine the two by bringing my children to work (Anybody ever tried that? It's a super good time. I'm being sarcastic. Two kids + a billion computer cords and cables = disaster). It was time for a change. Annette and I talked about me working at home. It was a risk on her part, but we decided to give it a try. Immediately I was able to accomplish far more from home than I had going in to the office.
Do the new thing.
Several years after we founded Practical Promotions, a graphic design business that contracted with an auction service and cattle producers to create sale catalogs for cattle sales, change was again in the air. Annette Sweeney ran for and won a seat in the Iowa House of Representatives. It was a complete joy to work side by side with her on her campaign and watch her shine in a role that truly only she could have fulfilled at that time. When the time came and she handed over Practical Promotions to my sole management, I was nervous, but I was ready. If she could step out, so could I.
Do the new thing.
Things keep changing, and I keep doing the new thing. If I'm being honest, I'd have to say it's kind of opposite my natural bent. I like consistency, safety, and sameness - yet I often find myself saying, "Yes!" when a new challenge arises. It doesn't make sense, I know. I added web design and social media management to my list of services, and this summer I went into partnership with Dave Sweeney as Livestock HUB. It's because of Livestock HUB that I ended up at the National Western Stock Show for the first time - the first time, but certainly not the last.
I loved it. I loved the people, I loved the cattle, I loved the exhibits and the food and the smell of the sawdust. I watched an Australian horse trainer explain how he trained horses to do specific tasks for film and TV. I walked the yards and admired all the beautiful banners promoting farms and ranches all over the U.S. (It's a graphic designer's occupational hazard - getting sidetracked by great design work). I saw the artistry of the teams of groomers who worked long, hard hours preparing the cattle for the shows and sales. I met ranchers from South Dakota and Missouri and Wisconsin and Iowa who were eating and sleeping with their cattle for days on end - and loving every minute of it. I ate grilled burgers and potato salad with cattle breeders and brisket and cornbread and beans in the exhibit hall. I had my boots shined for the first time.
I could go on about rides back to the hotel with Mike Sorensen of Livestock Plus and his family, my poor husband's suffering through an awful cold, Jeanne Conover's ever ready stash of peanut M&Ms and popcorn and friendly chats with cattlemen over breakfast buffets. I could tell you about waking up and seeing the mountains behind the skyscrapers of downtown Denver, visiting the Yard Bar and hearing stories of days remembered, and hearing the swoosh thunk of the bid cards coming in through the pneumatic tube in the sale office.
But I won't. Because you need to see, hear, taste, smell and feel it all for yourself. If you've never been to the National Western Stock Show, go next year. It's time.
Do the new thing.
I could go on about rides back to the hotel with Mike Sorensen of Livestock Plus and his family, my poor husband's suffering through an awful cold, Jeanne Conover's ever ready stash of peanut M&Ms and popcorn and friendly chats with cattlemen over breakfast buffets. I could tell you about waking up and seeing the mountains behind the skyscrapers of downtown Denver, visiting the Yard Bar and hearing stories of days remembered, and hearing the swoosh thunk of the bid cards coming in through the pneumatic tube in the sale office.
But I won't. Because you need to see, hear, taste, smell and feel it all for yourself. If you've never been to the National Western Stock Show, go next year. It's time.
Do the new thing.
Yes, it was as good as it looks.
RSS Feed
